Material being forced back down toward the sun following its ejection, short departure and chaotic return trip, seems to quickly go from a darkened matter to a luminous state far above the visible surface where it is thought to re-enter. I would propose that it is re-illuminating far above the very bright areas it is thought to be entering and that those areas are not at the photosphere surface but are plasma clouds far above. Additionally the material is being dispersed laterally and getting re-introduced gradually to its parent source. Along the way its parent seems to strike at that material, figuratively speaking, seen as luminous displays along the path of the returning material and as spires from below. This inbound material is being pinched and regaining luminance far above active areas which are far above the photosphere. This luminous display happens very high along the return path of the material and could be mistaken for re-entry but that may be an optical illusion. Our eyes are seeing the brightening against the varied background and concluding close proximity but look closely and consider the heights that material has reached before turning under the influence of charge shift. Now it has lost enough of its former charge to make it return to the surface but not enough to re-enter from where it had been discharged. This charge shift can be seen in simple electrostatic experiments as described by G. Bik. I was thinking of it in terms of going from glow to dark and back to glow mode but that is just a thought related to the luminosity change upon its return. since material is in arc mode in the photosphere (D.S. Electric Sky pg91), the change may be from arc to glow or dark and back again. But the primary purpose of this page is to draw attention to the material's apparent return to a highly luminous state far above and quickly upon it return toward the surface. Material that takes longer to reach the surface, and appears to go more laterally still seems to get illuminated as it moves above the tufting below. but it keeps on going as though it were shielded. Some seems to get tangled up in early, bright, interaction. But does it really get pulled back into the sun? Other videos seem to show this but here again are we seeing that, or just its 'limited' re-introduction.
Thinking of it from my basic electrical knowledge and input from g.bik. i'd offer for thought the notion that the material's gradual return is due to it having shed its old identity (shift of charge experienced at the peak of its departure), and needing to re-acquire a new identity, (close to the charge of the tufted region). The material may be hindered from rapid acquisition by its duration of separation and the shielding of material adjacent and below it, skating laterally on material closest to its potential. Where the tufted region in arc mode has the opportunity it may reach out for quick and partial discharge of/to the approaching material. The boundary being proposed may be a result of gradual shift in charge or potential, but almost certainly prone to dramatic leakage.
Its brief separation from the sun could cause a slight charge shift that pulls it back and now makes is vulnerable to electric discharge which will restore it's electrical equilibrium but also cause it to be repelled and stay above the photosphere for further involvement in the electro-dynamic cycle.
More thoughts on this as they role in. Validity is uncertain.
The source video of these images is: http://science.nasa.gov/media/medialibrary/2011/07/07/ballistic.mov